The 43rd-floor penthouse at The Laurel and the streets of the Italian Market in Philadelphia
EPISODE RECAP · EPISODE 1

Rittenhouse & the Italian Market:
The Two Ends of Rare

Craig Lerch
Craig Lerch Published September 11, 2026 · Host, Selling 215

Episode 1 of Selling 215 takes you from the top of the city to the oldest blocks in it. Craig goes inside the 43rd-floor penthouse at The Laurel on Rittenhouse Square, tours the gated Renaissance Estates townhomes in Packer Park, and sits down with developer Allan Domb at Borromini, before grounding the whole thing in real Philly flavor at Angelo's Pizzeria and John's Water Ice. It is luxury and lineage on the same tour, because in Philly the block you live on matters as much as the building you live in.

WATCH THE EPISODE

A Penthouse, a Pizza, and One Unscripted City

WHY THESE STOPS MATTER

What Makes Philly Rare, Top to Bottom

This episode is a tour of two cities in one: the polished heights of Rittenhouse and the hard-won character of South Philly. Craig moves between them because together they tell the whole story of what it means to live in Philadelphia.

The soaring glass crown and stone entry pavilion of The Laurel condominium tower on Rittenhouse Square

The Laurel, Rittenhouse Square

1911 Walnut St, Philadelphia, PA 19103

Episode 1 starts at the top of the city. The Laurel is Philadelphia's tallest all-residential building, rising roughly 600 feet on the last undeveloped parcel on Rittenhouse Square. From the 43rd-floor penthouse, the whole city lays out below you through floor-to-ceiling glass, and you understand in one look why this square is the address people dream about.

Luxury like this is about more than the finishes. It is the quiet confidence of living at the center of a neighborhood that has been the city's gathering place for generations. When you live here, the square, the cafes, and the culture of Rittenhouse are your front yard.

The layered, transportive interior of Borromini, Stephen Starr's Italian restaurant on Walnut Street

Borromini

1805 Walnut St, Philadelphia, PA 19103

Right on the square, Craig sits down at Borromini with developer Allan Domb, the man Philly knows as the Condo King. It is a new two-floor Italian room from Stephen Starr, with a menu by James Beard Award-winning chef Marc Ladner and a signature hundred-layer lasagna that has people talking.

The point here is connection. Some of the biggest deals and best decisions in this city happen over a meal at a table like this. A neighborhood worth living in is one where the people who shape it are still sitting right there in the room with you, telling you the story of how the block got built.

Visit Borromini
The modern gated townhomes of Renaissance Estates at Packer Place in South Philly's Packer Park

Renaissance Estates, Packer Park

Packer Park, South Philadelphia, PA

Then the show heads south to Packer Park, and it is a completely different kind of rare. Renaissance Estates at Packer Place is a gated new-construction townhome community where the homes run more than 3,200 square feet with ten-year tax abatements, pricing from about $1.25 million.

This is proof that new South Philly construction is no longer a secret. It is master-planned, gated, and built for families who want the city without giving up space or a yard. The same streets that hold the Italian Market's oldest traditions are now holding some of the newest homes in Philadelphia.

The lines and house-baked sesame rolls at Angelo's Pizzeria in Bella Vista, near the Italian Market

Angelo's Pizzeria

736 S 9th St, Philadelphia, PA 19147

No tour of this part of town is complete without the flavor. At Angelo's in Bella Vista, just steps from the Italian Market, the DiGiampietro family runs a cash-only, takeout-only shop where the pizza and the ribeye-and-Cooper Sharp cheesesteaks come on house-baked sesame-seed rolls. The fans have spoken: the shop earned a MICHELIN Bib Gourmand in the 2025 Philadelphia guide and a Reader's Choice nod as the best Philly cheesesteak for 2026.

This is what makes the block worth living on. A food institution with a line out the door tells you the neighborhood has soul, and it tells you the people who live there take their corner seriously. Craig stops here in Episode 1 for exactly that reason.

Visit Angelo's Pizzeria
All-natural water ice served at John's Water Ice, a South Philly institution since 1945

John's Water Ice

701 Christian St, Philadelphia, PA 19147

Finish it the South Philly way. John's Water Ice has been serving all-natural water ice at 7th and Christian since 1945, right beside the Italian Market. Cherry, pineapple, lemon, it is the taste of summer in this city, and it has been for generations.

A neighborhood worth living in hands down its traditions, not just its addresses. John's is that kind of anchor: a small, family-run counter that has made the same city feel like home for nearly eighty years.

Visit John's Water Ice
CRAIG'S TAKE

Why Both Ends Belong in Your Decision

When you are choosing where to live in Philly, you do not have to pick one flavor. The people who love this city are the ones who can go from a penthouse on Rittenhouse Square to a water ice on Christian Street in the same afternoon, and feel at home at both.

The Laurel shows you what the top of the market can be. Renaissance Estates shows you what new South Philly construction is doing for families. And Borromini, Angelo's, and John's show you the people and food that give every one of those addresses its heartbeat.

As Craig says on the show: "Philly is rare. We have grit, passion, love and history." Episode 1 lays all four out, from the skyline down to the sidewalk.

When you are ready to find your place, tour with the whole city in mind. Walk the square, walk the market, grab a cheesesteak and a water ice, and ask yourself which blocks feel like your story. If a place makes you feel at home top to bottom, that is your answer.

Ready to Find Your Block in Philly?

Let's talk about your story. Craig Lerch can help you buy or sell across Philadelphia, Montgomery, and Bucks Counties.